Steve Cohen's decision to engage with Mets fans on Twitter this weekend was, by all accounts, a smashing success. Fans were already quite giddy about the final hurdles being overcome on the sale of the Mets. Cohen's commitment to pumping some money into the club, along with some commitments already made to the team's employees, is a breath of fresh air to fans after the final penny-pinching years of the Wilpon regime. Cohen's decision to engage with the fans directly also provided a welcome contrast to what felt like the increasing aloofness of the Wilpons. While I don't expect to find Cohen on social media communicating with fans constantly, this weekend's interaction was a lot of fun. It also seems to me pretty smart, whether intentional or not, to solidify the fans' solid buy-in to the new regime.
